Response.write输出中文符乱码？怎么办啊？？[求助]

<meta http-equiv="Content-Type" content="text/html; charset=gb2312">
<!--#include file="checkUser.asp"-->
<!--#include file="conn.asp"-->
<!--#include file="../fckeditor/fckeditor.asp" -->
<%
if request("act")="upd" then
   sql="update company set companyhao='"&request("companyhao")&"'"
   conn.execute sql
   response.write "<script language=javascript>alert('公司简介修改成功');location='main.asp';</script>"
end if
dim rs,sql
set rs=server.createobject("adodb.recordset")
sql="select companyhao from company"
rs.open sql,conn,1,1
%>